After a lot of careful planning and consideration, this is my entry for the Lexus "It's Your Move" contest.
Let me explain a little bit about my process… The first thing I did when I decided to enter this contest was run out to a Lexus dealership. I'm sure the receptionist thought I was crazy when I told her I was going to be redesigning the IS and I wanted to take one out for a spin. Since I didn't know a whole lot about the brand, I wanted to know what DEFINED Lexus… Particularly the IS. I studied it very carefully, taking note of what basic elements of design were used, and how. I looked at the lines of the car. What I found was that… while far away the car looked to me rather lackluster, it really took getting close to the vehicle to appreciate the level of craftsmanship that went into it. I observed the swept curves, triangular forms, and L-shaped patterns that echo the logo design.
I determined that the first thing I wanted to do was to bring out the car's wild side… They were looking for something different, so I'd give them something WAY outside the box, but still doable. I wanted to make the car look fun and exciting to drive, and make it INSTANTLY recognizable AS a Lexus, while still drawing your attention to it by using HIGH points of CONTRAST. This situation called for something DRAMATICALLY different than the standard IS F. If they truly wanted a "defiant departure from the status quo," then it required something that would grab people's attention IMMEDIATELY. It had to combine both luxury and performance without looking like a kitbashed Honda. This car deserved a more personal touch… sexy lines defining its sophistication, while the angles promise precise, accurate performance and handling. I sketched out a rough idea of what I wanted. It was a very crude drawing that was only the basis of what I did next…
I actually took the photos from the asset pack and traced them to find out exactly where the lines of the vehicle fell. Then, I changed them slightly, exaggerating the sharp corners and exciting edges that seem to be the hallmark of Lexus design. Being very careful of my design choices, I drew every line with bold intention. By the time I had finished, I had created many, many iterations spawned of my initial concept. It was hard for me to actually commit to one of them without going back and redesigning the whole car over again… I wanted more time, but I only found out about the contest two weeks before it ended. I made the most of every minute I had.
Finally, I sat down and made a 3D model of my concept. I believed it was important to fully understand the design in 3D to be able to present a viable solution for the contest. Two days from start to finish, I created a 3D model of this awesome beast. It was a very difficult, fun, and challenging project!
With all that said, I proudly present my vision of the Lexus IS F Sport! What I wouldn't give to be a fly on the wall when the judges critique this! I'd love to get feedback from real designers, as this is the first time I've really tried to redesign a car. This has been a really fun project, and I hope they enjoy seeing what I came up with!
3D model and original concept sketches and iterations are available upon request by Lexus or judging committee.